What’s Missing in Company Culture Today

What 40+ Leaders Revealed About Purpose, Well-Being, and Strategy in our Research

At COIREA, we believe transformation starts with listening. Before launching our pilot, we surveyed over 40 leaders — founders, HR professionals, and team managers — to understand the real state of leadership, purpose, and well-being in companies today.

What we discovered was revealing: while scores appeared “decent” on the surface, they masked deeper misalignments.
Culture, strategy, and leadership may look strong — but they’re not yet integrated in ways that support long-term performance and thriving teams.

Here’s where companies are falling short, based on average gaps from the ideal score (5.0):

From purpose clarity to leadership trust, the chart shows that even purpose-driven teams are struggling to embed the deeper layers of regenerative business culture.

Top 4 Pain Points and How COIREA Responds

1. Lack of Purpose Beyond Profit (Score: 3.66)

Most leaders agree that purpose matters — but few can explain how it actually shows up in daily decisions or operations. This leads to misalignment, low engagement, and a sense of “going through the motions.”

COIREA helps CEOs:

  • Translate vision into operational culture

  • Reconnect business models with evolutionary purpose

  • Build purpose-driven teams aligned with the “why”

2. Well-Being Is Not a Real Priority (Score: 3.66)

While well-being scores high on values lists, it’s rarely treated as a strategic priority. Wellness programs remain reactive or performative, leading to burnout and disengagement.

COIREA helps CEOs:

  • Embed well-being in leadership rhythms and decision-making

  • Design regenerative work ecosystems

  • Improve retention, energy, and emotional sustainability

3. Strategy Is Misaligned with Long-Term Vision (Score: 3.94)

Teams are busy — but not always moving in the same direction. Leaders often fall into short-term firefighting, losing track of the greater mission.

COIREA helps CEOs:

  • Align daily operations with long-term vision

  • Define strategy rooted in values and impact

  • Create cultures of conscious decision-making

4. Values Are Not Fully Embodied (Score: 3.94)

Values are written down — but not lived. This disconnect creates cultural drift, eroded trust, and lack of accountability.

COIREA helps CEOs:

  • Turn values into rituals, behaviors, and leadership norms

  • Design culture rituals that hold people accountable

  • Bridge the gap between words and actions

What’s Already Working?

Despite these gaps, some bright spots emerged:

  • Leadership Presence (Score: 4.33) – Most leaders are seen as approachable, grounded, and open to growth.

  • Inclusion & Psychological Safety (Scores: 4.33 & 4.22) – Teams feel respected and safe to speak, offering a solid base for next-level collaboration.

These are foundational strengths — and when amplified, they can unlock the full potential of conscious leadership and regenerative teams.

Our Answer: The COIREA Pilot Journey

We designed our 3-phase pilot program based on these insights:

SEED – Immersive Activation

A one-day retreat to realign teams with purpose, presence, and leadership coherence.

REFLECT – Virtual Integration

Follow-up journaling, coaching prompts, and feedback sessions to integrate the shift.

INVITE – Strategic Path Forward

A custom roadmap for transformation: from culture evolution to leadership embodiment.

Final Words: The Future Belongs to Coherent Leaders

What our research makes clear is this:

Well-being, purpose, and leadership are not extras — they are the foundation of thriving organizations.

When culture is aligned from the inside out, performance becomes sustainable, trust becomes embodied, and people begin to flourish.

At COIREA, we support leaders who are ready to lead differently — with clarity, coherence, and heart.

For a new kind of leadership,
María Figueroa
Founder of COIREA

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